Digicel is the largest broadband, mobile network and digital TV provider in the Caribbean. As part of the roll-out of their digital TV service – Digicel Play, we were tasked with creating key-art and advertising to promote the brand and their huge range of content.
The best range of lightning-fast TV in the Caribbean.
From the HBO channel featuring Game of Thrones and Westworld to Cinemax HD's movie premieres including Marvel's Captain America: Civil War, Star Wars and Disney's Moana for kids – Digicel's packages are truly light-years ahead.
We wanted to make sure we put the Digicel Play's range of content front and centre. At every stage if the project, the messaging was built around the exclusive shows and movies available in the packages.
The home of incredible.
Through advertising and social media we wrapped some of the mega TV and film franchises into Digicel Play's own look and feel – building up the brand and establishing Digicel Play as 'The home of incredible'.
Digicel's partnership with Jamaica's own Usain 'Lightning' Bolt (who holds the role of Digicel's Chief Speed Officer) enabled us to run a series of brand ads focusing on Digicel's unparalleled speed offering.
Creative Direction, Art Direction, Copywriting, Concepts, Graphic Design, Advertising, Key Art, Retouching:
In collaboration with:
Wonderful and Brilliant